The demand for corporate transparency continues to grow, yet there is a need for greater alignment between the data used to evaluate a company’s sustainability performance, and the metrics companies track internally. Learn who the key research players are, what firms track internally and why, and recommendations for the external research process going forward.
2012 The Green Metrics that Matter
In the fall of 2010, the National Association for Environmental Management (NAEM) launched its ‘Green Metrics that Matter' initiative as a way to understand and begin to address these issues for its members. The first phase was an audit of the ESG research landscape.
The second phase was an in-depth survey of what companies track and why. Heretofore, the conversation about what defines a ‘sustainable' company had been driven by external entities; this research was the first to successfully document how leadership companies define and manage sustainability metrics internally. The third phase was a stakeholder dialogue between corporate leaders and ESG researchers to identify recommendations for the research process going forward.